Conicelli Toyota

Introduced in spring 2009, the all-new 2010 Toyota Prius has once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including a combined EPA estimated fuel efficiency rating of 50 miles per gallon.

The midsize third-generation 2010 Prius offers even better mileage ratings, enhanced performance, and innovative design features. The patented Hybrid Synergy Drive system in the 2010 Prius is 90-percent newly developed, with significant improvements over previous models.

The 2010 Prius is quieter and roomier than previous models, as well. It is equipped with advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instrument panel.

Improved Fuel Economy, Power and Environmental Performance

The new Prius uses processes that reduce emissions in every stage of the vehicle life cycle, from production and driving, through to eventual disposal and dismantling years down the road. Using a combination of technologies, Toyota has increased fuel efficiency for the new Prius to an EPA estimated 51 mpg in city driving, 48 mpg highway and a combined 50 mpg.

A larger and more powerful engine produces 98 horsepower at 5,200 rpm in the new Prius.  Together with its electric motor, the hybrid system generates a combined 134 net horsepower. The new engine helps improve performance and also helps improve highway mileage. The 2010 Prius can accelerate from zero to 60 mph in 9.8 seconds. By producing greater torque, the new engine can run at lower average rpm on the highway, thereby using less fuel.  Mileage is especially improved in cold-start conditions and at higher speeds. Use of an electric water pump and a new exhaust gas recirculation (EGR) system also contributes to the engine'sefficiency. The 1.8-liter Prius engine is the first Toyota powerplant that requires no accessory drive belts, helping enhance powertrain efficiency and also potentially reducing maintenance costs.

The new Prius offers four driving modes ("Normal" plus three more). The available EV Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit.There is also a Power Mode, which increases sensitivity to throttle input for a sportier feel, and an Eco Mode, which helps drivers achieve their best mileage.

Striking New Yet Familiar Styling

  In designing the new Prius, the goal was to create a striking yet still familiar silhouette,while not compromising function. Designers preserved the dynamic triangle form of the current model -- instantly recognizable as a Prius -- but made alterations to the overall profile, pillar position and angle. This change maintains the wedge shape, and also allows for enhanced rear headroom and improved aerodynamics. The design of the new Prius' front and rear corners are sharp, sporty and aerodynamic.  Wider rear treads provide a solid, firmly rooted stance. The front cowl has been moved forward.

Advanced Equipment for a New Era

An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. This solar powered ventilation system helps keep the interior air temperature near the outside ambient temperature, when parked directly in the sun. Cool-down time is shorter when the driver returns to the vehicle, thus reducing the use of air conditioning. The new Prius also offers a remote air conditioning system. It is the first system in the world to function on battery-power alone, and allows remote operation so the driver can cool the interior temperature for comfort before getting into the car. Air conditioning, a major energy drain, has been re-engineered to increase efficiency and cool-down performance.  In addition, an exhaust heat recirculation system reduces heat waste by warming engine  coolant during cold startup, for improved performance.  It also heats up the passenger cabin more efficiently.

Enhanced Vehicle Performance

The third-generation Prius is built on a new platform that enables improved handling control and quieter operation. Smoother handling has been increased by improving the stabilizer layout, higher caster angle and tuning the bushing characteristics.  Four-wheel disc brakes are standard, replacing the front disc/rear drum system of the previous model. Better-performing sound insulation, working with improved vibration damping, has been installed to reduce road noise.

Functional Interior Is Bigger on the Inside

  The cargo area of the new Prius was enlarged by using a new and an improved layout for the battery cooling unit. A new space-saving contoured front-seat design enhances rear seat legroom as well.

A new available Touch Tracer Display features touch sensors on the steering wheel switches, that are designed to reduce driver eye movement for better concentration on the road.When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver.  TouchTracer is the first display system in the world to allow steering wheel controls to display in the instrument panel.

The ECO indicator on the Multi-Informational Display (MID)provides driver feedback to encourage more economical driving.

Known as "ecological plastic," plant-derived, carbon-neutral plastics are used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover.  Ecological plastic emits less CO2 during the production process than conventional plastic; it also helps reduce petroleum use.

Safety Is Exciting in the New Prius

The new Prius is not only compliant with class-top level collision safety performance, it adds new dynamic safety features. In addition to a driver and front passenger Advanced Airbag System, front and rear side curtain airbags, driver and passenger seat-mounted side airbags and driver's knee airbag are standard equipment.

Active headrests are used in both front seats to help reduce the possibility of whiplash injury in a rear collision. Anti-lock Brake System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), traction control (TRAC) and enhanced Vehicle Stability Control (VSC) are included with Toyota's standard Star Safety System?.

A Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is available as an option. The system also enables Lane Keep Assist, which helps the driver stay within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.

Intelligent Parking Assist features simplified settings to help guide the car into parking spaces. A backup camera, which provides a view of rear obstacles when reverse is engaged, is available with an optional voice-activated navigation system.  Safety Connect, Toyota's first safety and security service, includes automatic collision notification, stolen vehicle locator, emergency assistance button (SOS) and roadside assistance (1-year trial subscription included). 

New Model Strategy

Prius is offered in one grade with five different standard equipment packages designated I (launching at a later date), II, III, IV and V, each adding varying levels of exterior and interior features. Option packages include:
 
*A Navigation Package available on Prius models III, IV, and V, includes a voice-activated touch-screen DVD navigation system with a JBL AM/FM/MP3 4-disc CD changer, eight speakers, with integrated XM satellite radio capability, XM NavTraffic capability, hands-free phone capability and music streaming via Bluetooth® wireless technology, USB port with iPod® connectivity and an integrated backup camera.   Prius IV and V also include Safety Connect.

*A Solar Roof Package, available in Prius models III and IV, includes all contents in the Navigation Package, a power tilt/slide moonroof with a solar powered ventilation system and a remote air conditioning system.

*An Advanced Technology Package, available in Prius model V, includes all contents in the Navigation Package; a Pre-Collision System; Dynamic Radar Cruise Control; Lane Keep Assist (LKA); and Intelligent Parking Assist.

Warranty

Toyota's 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items.  Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation.  The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles.  In applicable states (including Calif., Mass., N.Y, N.J., Vt., Conn., Maine, N.M., and R.I.) hybrid-related component coverage is 15 years/150,000 miles with the exception of the hybrid battery, which is warranted for 10 years/150,000 miles. 

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