Seven years ago, The Eye Institute of Salus University established a vision care program for uninsured and underinsured children in the Philadelphia area. This program is called "Looking Out for Kids" (LOFK) and its mission is to help children receive proper vision care services.
With one in four children struggling to achieve high performance in school resulting from vision problems, providing children with the opportunity for quality vision care is essential to The Eye Institute and LOFK. Additionally, most vision and eye disorders are preventable if detected early enough, making the accessibility of vision services imperative.
Every year since its creation, LOFK has expanded its reach among surrounding Philadelphia communities. Last year, LOFK reached Norristown and Conicelli Toyota of Conshohocken helped donate $5000 to demonstrate its invested interest, as a Philadelphia-area Toyota dealership, in actively engaging with the local community.
Funds donated to LOFK are disbursed in several ways. The Eye Institute sends teams to schools to hold free vision screenings, which help determine if any students need additional vision care. During the 2012-2013 academic year, approximately one third of students failed their screenings. When students fail the screening, LOFK works with the school nurses to schedule further vision care at one of three The Eye Institute locations.
For more information about The Eye Institute and the Looking Out for Kids program, head on over to your local Toyota dealership, and we'll fill you in. We believe in the safety of children, and we're proud to sell cars like the 2014 Toyota Camry and 2014 Toyota Corolla. But at the end of the day, being safe on the road is just part of the puzzle; we also want to give kids a safer future, and Looking Out for Kids is doing just that.